Tuesday, April 9, 2013, 6:00 p.m. to 9:15 p.m.
Search Engine Marketing (SEM) has become a critical factor for the success of many websites and online stores today.
The goal: to increase the visibility of your own products and services. This seminar will introduce the two basic approaches to search engine marketing and explain them using practical case studies:
(1) Search engine advertising (SEA), such as Google AdWords, and
(2) search engine optimization (SEO).
Another key objective is to examine both approaches in terms of their opportunities and limitations.
Target audience:
The seminar is intended for operators of existing online stores who want to use advanced online marketing techniques and methods.
Prerequisites:
Fundamentals of Online Marketing
Topics Discussed:
- The Importance of Search Engines
- How Search Engines Work
- Fundamentals of Search Engine Marketing
- Search Engine Advertising with Google AdWords
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Search Engine Optimization with Google Places
- SEO tools (especially Google Analytics)
Program
| 6:00 p.m. | Welcome Remarks: Dagmar Keller, StarterCenter IHK Ulm |
| 6:15 p.m. | Prof. Dr. Bela Mutschler, Ravensburg-Weingarten University of Applied Sciences |
| 9:15 p.m. | End of the event |
Terms and Conditions:
The participation fee is 50 euros and will be billed after the event. Registrations are binding and will be processed in the order in which they are received.
The registration deadline is April 4, 2013
Resignation:
If you are unable to attend, you may designate a substitute. Cancellations must be made in writing.
