A Personal Note/Networks and Contacts/Tips for Self-Employment

“That Inspired Me” — Today’s Reading Recommendations on Startups by Adrian Thoma

Ein Mann und eine Frau schütteln sich die Hände vor einem Aufsteller der TFU mit einem Bild von einem Drachen.

Adrian Thoma,

As the founder of the explainer video company simpleshow and a member of the board of the Federal Association of German Startups (Bundesverband deutscher Start-ups e.V.), he has close ties to the startup scene in Stuttgart. He is a co-founder of the Institute for Business Innovation and runs the Startup Campus Stuttgart.

Adrian’s answer to the question: “What are the three most important publications on the topic of startups for you right now?”

Value Proposition Design:

http://www.amazon.de/Value-Proposition-Design-Fortsetzung-Bestsellers/dp/359350331X/ref=sr_1_1?ie=UTF8&qid=1455263879&sr=8-1&keywords=value+proposition+design

The Mom Test (Customer Interviews):

http://www.amazon.de/Mom-Test-customers-business-everyone/dp/1492180742/ref=sr_1_1?ie=UTF8&qid=1455263884&sr=8-1&keywords=the+mom+test

Startup Owner’s Manual:

http://www.amazon.de/Startup-Owners-Manual-Step—Step/dp/0984999302/ref=sr_1_1?ie=UTF8&qid=1455263898&sr=8-1&keywords=startup+owners+manual

THANK YOU!

Published on 17. February 2016 by Ulrike Hudelmaier

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