{"id":16321,"date":"2016-02-17T08:06:18","date_gmt":"2016-02-17T07:06:18","guid":{"rendered":"https:\/\/www.tfu.de\/that-inspired-me-todays-reading-recommendations-on-startups-by-adrian-thoma\/"},"modified":"2016-02-17T08:06:18","modified_gmt":"2016-02-17T07:06:18","slug":"that-inspired-me-todays-reading-recommendations-on-startups-by-adrian-thoma","status":"publish","type":"post","link":"https:\/\/www.tfu.de\/en\/that-inspired-me-todays-reading-recommendations-on-startups-by-adrian-thoma\/","title":{"rendered":"“That Inspired Me” \u2014 Today’s Reading Recommendations on Startups by Adrian Thoma"},"content":{"rendered":"

Adrian Thoma,<\/p>\n

\"Adrian<\/a><\/p>\n

 <\/p>\n

As the founder of the explainer video company simpleshow and a member of the board of the Federal Association of German Startups (Bundesverband deutscher Start-ups e.V.), he has close ties to the startup scene in Stuttgart. He is a co-founder of the Institute for Business Innovation and runs the Startup Campus Stuttgart. <\/p>\n

Adrian’s answer to the question: “What are the three most important publications on the topic of startups for you right now?”<\/p>\n

Value Proposition Design:<\/div>\n
http:\/\/www.amazon.de\/Value-Proposition-Design-Fortsetzung-Bestsellers\/dp\/359350331X\/ref=sr_1_1?ie=UTF8&qid=1455263879&sr=8-1&keywords=value+proposition+design<\/a><\/div>\n
<\/div>\n
The Mom Test (Customer Interviews):<\/div>\n
http:\/\/www.amazon.de\/Mom-Test-customers-business-everyone\/dp\/1492180742\/ref=sr_1_1?ie=UTF8&qid=1455263884&sr=8-1&keywords=the+mom+test<\/a><\/div>\n
<\/div>\n
Startup Owner’s Manual:<\/div>\n
http:\/\/www.amazon.de\/Startup-Owners-Manual-Step—Step\/dp\/0984999302\/ref=sr_1_1?ie=UTF8&qid=1455263898&sr=8-1&keywords=startup+owners+manual<\/a><\/div>\n

 <\/p>\n

THANK YOU!<\/p>\n","protected":false},"excerpt":{"rendered":"

Adrian Thoma,   As the founder of the explainer … <\/p>\n

weiterlesen …<\/a><\/p>\n","protected":false},"author":5,"featured_media":1310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,81,107],"tags":[],"class_list":["post-16321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-personal-note","category-networks-and-contacts","category-tips-for-self-employment","tfu-that-inspired-me-todays-reading-recommendations-on-startups-by-adrian-thoma"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/posts\/16321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/comments?post=16321"}],"version-history":[{"count":0,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/posts\/16321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/media?parent=16321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/categories?post=16321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tfu.de\/en\/wp-json\/wp\/v2\/tags?post=16321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}