Tuesday, April 9, 2013, 6:00 p.m. to 9:15 p.m.<\/p>\n
Search Engine Marketing (SEM) has become a critical factor for the success of many websites and online stores today.<\/p>\n
The goal: to increase the visibility of your own products and services. This seminar will introduce the two basic approaches to search engine marketing and explain them using practical case studies: <\/p>\n
(1) Search engine advertising (SEA), such as Google AdWords, and<\/p>\n
(2) search engine optimization (SEO).<\/p>\n
Another key objective is to examine both approaches in terms of their opportunities and limitations.<\/p>\n
Target audience:<\/strong><\/p>\n The seminar is intended for operators of existing online stores who want to use advanced online marketing techniques and methods.<\/p>\n Prerequisites:<\/strong><\/p>\n Fundamentals of Online Marketing<\/p>\n Topics Discussed:<\/strong><\/p>\n Program<\/strong><\/p>\n Terms and Conditions:<\/strong><\/p>\n The participation fee is 50 euros and will be billed after the event. Registrations are binding and will be processed in the order in which they are received.<\/p>\n The registration deadline is April 4, 2013<\/p>\n Resignation:<\/strong><\/p>\n If you are unable to attend, you may designate a substitute. Cancellations must be made in writing. Tuesday, April 9, 2013, 6:00 p.m. to 9:15 p.m. … <\/p>\n\n
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\n 6:00 p.m.<\/td>\n Welcome Remarks: Dagmar Keller, StarterCenter IHK Ulm<\/td>\n<\/tr>\n \n 6:15 p.m.<\/td>\n Prof. Dr. Bela Mutschler, Ravensburg-Weingarten University of Applied Sciences<\/td>\n<\/tr>\n \n 9:15 p.m.<\/td>\n End of the event<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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